No Urban Dictates
hat tip: Warren Ballentine and the Power
This story first broke waaaaay back in 1998 when Tavis Smiley and Tom Joyner took on Katz Media Group when it was discovered that advertising companies were instructing their sales staff not to do business with Black radio. In 1999 they took on CompUSA for it's lack of advertising with Black media eventually compelling both companies into agreeing to redress the issue. Kofi Asiedu Ofori completed a study for the Federal Communications Commission entitled,
On December 18, 2007 the FCC adopted "Rules to Promote Diversification of Minority Ownership". This included ground breaking civil rights legislation putting an end to what it calls No Ethinic Dictates. Radio show host Warren Ballentine believes that this new mandate needs to be monitored by truthfighters
everywhere and is calling on his listeners to monitor urban radio stations for advertisers willing to invest in Black media.
Here are a few other views from around the Black Blogosphere:
http://harlemworldblog.wordpress.com
http://thesavvysister.blogspot.com
http://radiofacts.blogspot.com
Here's a blogger who labeled the existence of NUDs as a "Hoax du Jour". Since the FCC has now ruled on this, I wonder what his explanation will be now?? (smile)
Thanks Jacinta for this link I've clipped from Break the Chain.
Companies with NUD policies:
a.. Starbucks
b.. Jos. A Bank
c.. CompUSA
d.. Weight Watchers
e.. Keebler
f.. Life Savers
g. Continental Airlines
h.. Northwest Airlines
i.. America West Airlines
j.. HBO - Apollo Series
k.. Paternal Importers
l.. Calico Corners
m.. OM Scott
n.. Pepperidge Farms
o.. Ethan Allen
p.. Busy Body Fitness
q.. Mondavi Wines
r.. Builders Square
s.. Don Pablo
t.. Lexus
u.. Aruba Tourism
v.. Ciba Vision
w.. Kindercare
x.. Grady Restaurant
y.. Eddie Bauer
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Can anyone confirm the authenticity? Any thoughts on how best to flex our economic muscles??
